Get 1 Free box of 100 when you purchase 12 Hair Colors
Your biggest color innovation in 20 years: ILLUMINA COLOR is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. Sheer color that's luminous in every kind of light.
Color after color vs. next biggest leading permanent color brand with 100% grey coverage. Understand the color see the wonder of light. Spread the word, become a member of the ILLUMINA COLOR CREATIVE TEAM.
What else you need to know:
- Superior Light Reflection & Superior Hair Protection
- Up to 100% grey/white coverage with a sheer result